save!
A Grocery Savings App | 2023 | Thinkful
Grocery prices have been on the rise, to the point that eating out has been cheaper to do. Because of this, I created an app that uses generative AI tools to find which grocery store has the items on your list for the best price.
Problem
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Grocery prices are being affected by inflation at drastic rates.
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Groceries have gotten so expensive recently, at times, being more expensive than eating out
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Because of this problem, most people are doing even more research on what store has the cheapest products
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Solution
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An app that allows you to make a list and with generative AI tools, find what store has everything you added onto your list, and for the most bang for your buck.
Programs Used
Discover
Competitive Analysis: S.W.O.T
Compared 3 apps with a similar idea to my idea
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Flipp
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Grocery King
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Instacart
User Survey
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Have you noticed the increase of prices for groceries?
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100% said Yes
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On average, how much do you spend on groceries per visit?
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Tie between $91-$120 & $150+
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How often do you go grocery shopping?
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40.7% go twice a month
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User Interviews
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What age range do you fall under?
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81.5% are 25-34 years old
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What is your sex? Select one.
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48.1% are Male
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What is your approximate annual household income?
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22.2% make $50,000-$74,999
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User Persona & User Stories
Persona 1
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The Foodie: Marcus Baptista
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User Story: “As a foodie, I want to try different meals so I can expand my taste palette.”
Persona 2
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The Gym Rat: Brandon Lopez
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User Story: “As a gym rat, I want to buy my groceries in bulk so I can meal prep.”
Persona 3
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The Cooking Enthusiast: Emily Garcia
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User Story: “As a cooking enthusiast, I want to know what store carries everything I need for my meals so I can spend more time cooking.”
Journey Map
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Scenario: Marcus is planning on making a new pasta dish with his partner and needs to buy all the ingredients
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Expectations: The store he is going to should have all the ingredients he needs.
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Pain Points:
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The store didn’t have what Marcus needed
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Marcus and his partner aren’t going to eat a new pasta dish
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Marcus spent gas to make a trip he didn’t need to make
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Opportunities:
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Marcus can look up what stores have most of the ingredients he needs
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Marcus can look up recipes with ingredients he already has
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Empathy Map
Says, Thinks, Does, Feels map with persona The Foodie
Define
Site Map
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5 areas users can go to
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Lists
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Recipes
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Favorites
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Weekly Ads
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Issues
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User flow
Scenario 1: Enter the app and create a grocery list to generate the options of where you’ll see where you can go for the cheapest price.
Scenario 2: Enter the app and search for a recipe to make.
Scenario 3: Enter the app, search for a recipe and add the ingredients to a list.
Scenario 4: Enter the app, go to your shopping list and check off items you picked up at the store.
Scenario 5: Enter the app and add to your favorites page.
Legend
Sketches
For my sketches, I did the Crazy 8's method and did it 3 times as I had different versions of what I wanted to do for different screens
Wireframes
Develop
Mood Board
Logo & Name
I decided to name my app save! as a play on words to help users save money, and the "a" and "!" as a hidden ai in the name.
Deliver
Usability Testing & Results
Users
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From Maze and In-Person
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10 Maze Participants
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2 In-Person Participants
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Tasks
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Imagine you were creating a grocery list. How would you go about creating a new list and adding 1 gallon of 2% Milk to the list?
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You added Russet Potatoes to your list. How would you go about changing the quantity from 1 potato to 3?
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Create a grocery list, then search for the store options for your list. Once you see your results, choose the store you believe is the best option.
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You want to see more information about what you chose for each item on your list. How would you see more details about the product on the list?
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You have your chosen grocery list ready to go. You just got your 3 potatoes. How would you go about crossing it off your list?
Averages
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Outcome: Direct Success Duration: 28.09s Misclicks: 1
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Outcome: Indirect Success Duration: 8.75s Misclicks: 0
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Outcome: Indirect Success Duration: 36.42s Misclicks: 10
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Outcome: Direct Success Duration: 2.83s Misclicks: <1
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Outcome: Direct Success Duration: 2.55s Misclicks: 2
Usability Findings
Likes
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The color choice
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Two options to get to make a list
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The AI tool
Criticisms
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Make the ‘make new list’ button bigger
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The home page seemed a bit dry
Question
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Shouldn’t the button not work if I haven’t inputted anything?
Ideas
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You should change the name of the button
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Add some news on the home screen
Insights
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Need to make the ‘add list’ button look more prominent
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Should shade down unclickable buttons
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Add more things on the homepage to keep the user engaged
Next Steps
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Recipes
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Look up recipes
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Use AI to generate recipes with ingredients you have on hand
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Add ingredients from a recipe onto your list
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‘Store Options’ generated history
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Look up previous store option choices, in the event you accidentally chose the wrong one
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